About Us

Founded 38 years ago, SPUDZ has revolutionized the American way to dress generations of children with whimsical and smart designs.

After a couple of years of rest, the mythical brand is back !

This winter, discover and re-discover our all time best sellers for boys from 2 to 7 years old!

And stay tuned as we will add swimwear for boys and girls and expand the collection in the blink of an eye!

Welcome New Generation of S.P.UDZ !!

The History of Sweet Potatoes

The history began 38 years ago….

Sweet Potatoes, Inc. was founded in 1978 by Anna Tokunaga and Josie Jurczenia, two young moms with the shared dream of creating bright, imaginative clothing for children. Ginny Holmes joined the company in 1981, and the three have worked for hand in hand to move the company from the living room to one of the largest and most renowned manufacturers and suppliers of children’s clothing in the United States.

Sweet Potatoes produces under eight labels :

  • Sweet Potatoes (girls and boys coordinated creative sportswear)
  • New Potatoes (newborn to toddler, knit play wear)
  • S.P.UDZ (boys’ sportswear, infant to size 7)
  • Totally Trixie (girls coordinated separates 4-14)
  • Big Fish (swimwear)
  • Marimekko (newborn to toddler, knit play wear)
  • P.S by Sweet Potatoes (better dress collection)
  • Marimekko 4-14 (better girls 4-14)

Sweet Potatoes had an extensive sales network in every major garment market in the United States, and additional representation in Europe & Asia. Sweet Potatoes, Inc. markets to higher-end department stores and better specialty boutiques, as well as several national children’s clothing catalogs and boasts an account base of more than 3,500 such retailers.

Always on the cutting edge of the industry in design and product distribution, Sweet Potatoes, Inc. had received numerous awards, including:

  • 2005 Earnie Award – Girls toddler
  • 2004 Earnie Award – Girls toddler to 6X sportswear
  • 2003 Earnie Award – Swimwear
  • 2001 Panache Award – Exemplary Service
  • 2001 Earnie Award – Infant/toddler boys casual wear
  • 2001 D.I.V.A. Award – Children’s wear
  • 1999 Earnie & D.I.V.A. Nominations
  • 1999 Earnie & D.I.V.A. Nominations
  • 1998 Earnie Award – Best Infant/toddler boys casual wear
  • 1997 Earnie Award – Best Infant/toddler boys casual wear
  • 1996 Dallas Fashion Award for Children’s wear
  • 1996 Earnie Award for Best girls infant/toddler casual wear
  • 1995 Earnie Award for Best girls infant/toddler casual wear

Sweet Potatoes, Inc. has been regularly included as one of the San Francisco Bay Area’s top women-owned businesses.

Now the “old guard” passes the torch to a young french designer, Ingrid Hervé-Mignucci, to revive the brand.

Ingrid is a passionate ethical designer and mom of three young children. Hands in hands with Anna and Ginny, she is determined to make Sweet Potatoes be THE best ethical children’s brand, starting with SPUDZ.

Stay tuned to discover next spring the new 2017 Collection! The Potatoes are back!